Apple inc consumer relationship management essay example

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Apple inc consumer relationship management essay example

Apple Inc addresses the 10 decision areas of operations management through different managerial channels. Apple also satisfies necessary OM decisions to optimize its productivity.

In operations management, the 10 decisions relate to such aspects as product design, quality management, process and capacity design, and location strategy, as well as inventory management, among others. With its industry leadership, Apple Inc.


Apple has excellent performance in maximizing efficiency in operations management. Design of Goods and Services. In this decision area of operations management, these VPs coordinate with Apple Inc. This decision area of operations management emphasizes quality standards and controls. Apple is known for high quality standards that permeate different areas of the business, including product design and development, retail, marketing, online sales, industrial design, and human resource management.

Thus, Apple has a holistic approach in ensuring quality to address this decision area of operations management. Process and Capacity Design.

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In addition, the company works with suppliers to ensure efficient processes and adequate capacity in this decision area of operations management.

For instance, Apple suppliers are given directives for process design, as well as the Apple Supplier Code of Conduct to optimize their human resource management. Thus, the company has a comprehensive approach for this decision area of operations management. However, most Apple Stores are located in urban centers to maximize foot traffic and brand exposure.

At present, the company has more than stores in 16 countries around the world.

Apple Globalization & Global Strategic Planning Assignment. Apple Globalization & Global Strategic Planning Assignment Help: An international strategy is a strategy through which the firm sells its goods and services outside its domestic market. Firms can gain various benefits from international strategies such as increased market size, greater returns on major capital investments in new. Apple Inc. Essay Sample. 1. Brief Summary of Case. Apple Inc., which designs, produces and famous for computers, MP3 players, phones, and tablets, is one of the largest and most profitable companies in the world. The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing. Any topic related to management or marketing is appropriate for publication consideration in the journal.

Despite this limited approach to seller authorization, the company is now among the most profitable in the world, and Apple Stores have the highest revenue per square foot of retail space in the United States.

Layout Design and Strategy. Creativity is a critical factor among employees involved in product design and development processes at Apple Inc.

Job Design and Human Resources. However, the company has been gradually changing its HR strategies under Tim Cook to reflect a more sociable workplace for optimum employee morale.

To address this decision area of operations management, the company uses automation of processes and regular monitoring of suppliers. This monitoring evaluates supplier capacity and productivity, as well as compliance with the Apple Supplier Code of Conduct.

In this decision area of operations management, Apple Inc. The company also uses the first in, first out FIFO method, which ensures that most old-model units are sold before new Apple models are released to the market. Apple Store managers also handle the inventory management of their respective stores.

Automation is used for scheduling activities in the supply chain and production processes. On the other hand, manual scheduling is used for individual Apple Stores and in some aspects of Apple offices.

The main aim of the firm in this decision area of operations management is to maximize the capacity utilization of facilities, equipment and human resources. Apple Inc addresses maintenance needs through dedicated maintenance teams.

For example, the company has different maintenance teams for its various facilities. Productivity at Apple Inc. Industrial Engineering and Operations Management.

Behavioral Supply Chain Contracting: Decision Biases in Behavioral Operations Management. Information Security Research and Inspiration. Methodology and Applications in Operations Management.Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback.

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Jun 01,  · Much has happened since Apple CEO Steve Jobs last appeared on the D that time, in May , the iPhone had not yet arrived at market, the app ecosystem it would usher in was still gestating and the iPad was simply a long-running rumor.

Apple inc consumer relationship management essay example

While Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers.

/5(3). A marketing orientation has been defined as a "philosophy of business management." or "a corpora A firm employing a product orientation is mainly concerned with the quality of its own product.

Leadership And Management At Apple Corporation Management Essay. Print Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers. He is responsible for the creation and release of the iPod and I Phones.

Most people do not know this, but Apple Inc. put up.

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