Imagine going to your local business fair.
Statistical Evidence Statistical evidence is the kind of data people tend to look for first when trying to prove a point. Testimonial Evidence Testimonial evidence is another type of evidence that is commonly turned to by people trying to prove a point.
Anecdotal Evidence Often dismissed as untrustworthy and meaningless, anecdotal evidence is one of the more underutilized types of evidence. It can actually be very useful for disproving generalizations because all you need is one example that contradicts a claim.
Be careful when using this type of evidence to try and support your claims.
All the anecdote can do is disprove the claim that all immigrants who are non-native English speakers have terrible grammar. You CAN use this type of evidence to support claims, though, if you use it in conjunction with other types of evidence.
Analogical Evidence The last type of evidence is called analogical evidence. It is also underutilized, but this time for a reason.
Analogies are mainly useful when dealing with a topic that is under-researched. Analogical evidence steps in to save the day.
Take the following example: You work for a company that is considering turning some land into a theme park. On that land there happens to be a river that your bosses think would make a great white-water rafting ride.
Since the land in question is as yet undeveloped, you have no casualty reports or statistics to refer to. In this case, you can look to other rivers with the same general shape to them, altitude, etc. Although the rivers are different, the similarities between them should be strong enough to give credibility to your research.
Realtors use the same type of analogical evidence when determining the value of a home. When you use analogies to support your claims, always remember their power.This testimonial for Unbounce clearly demonstrates their value to a business: We were able to test our way from a 5% conversion rate, all the way up to 20%.
Without driving any more traffic, our client is getting four times the leads that he was getting before. Model rockets are more than just toys or just an educational and rewarding hobby. Model rocketry is the first step to outer space.
We truly believe that, because Apogee Components has been in business and helping rocketeers achieve success for more than 25 years (since ).
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A nicely done testimonial slider helps to build trust in your potential, but hesitant customers while it displays your testimonies in an appealing format. Periodically service providers will ask you to write a testimonial for them. Before you groan at the thought of having to write (horrors!), be creative, or come up with something unique, consider this: giving a testimonial is a great way to get free publicity for your business!