After all, you can make everything look great on a PowerPoint presentation for your team, but actually executing that strategy usually turns out to be a much more difficult task. And at the end of the day, a plan is only as good as its execution. Planning the Sequence The Obstacle - One of the most difficult challenges to implementing a strategy is prioritizing your efforts and determining the timing, sequence, and resources required to successfully accomplish each step in your plan. Failure to determine the proper sequence of your strategy—as well as which steps are most important to its success—can undermine your entire operation.
Content Marketing These days, content marketing is a lot like the housing market. Now, everyone and their grandmother is a publisher, a brand storyteller, or something equally nebulous.
Content Marketing Challenge 1: Insufficient Resources Producing content is easy. Producing good content is much harder. It takes time and skill to produce quality content consistently. Many small businesses tackle their own content marketing efforts, and for good reason.
Unfortunately, producing consistently great content can get in the way of other things, like actually running your business.
A lack of time is arguably one of the biggest barriers to content marketing that many businesses face. The other is a lack of sufficient budget. The problem with this approach is that, since it takes skill to produce great content, many would-be content producers are faced with what is known as the project management triangle: Secondly, you risk publishing content that fails to leverage your expertise and industry knowledge, or even meet your basic expectations in terms of editorial quality, which can harm your brand.
Be prepared to deal with the tangible costs of content marketing long before you sit down to write your first post — or ask someone else to do it for you.
Content Marketing Challenge 2: Unfortunately, this challenge compounds the first. As competition for limited audiences even large ones intensifies, what can you do? Create better content, which requires more time, money, or both.
The result is a figurative arms race — who can produce the best content, the most frequently? In addition, as competition for audience attention escalates, the expectations of your readers become higher, placing you under even greater pressure to consistently deliver not just good content, but truly exceptional content.
While I was researching this post, I came across a blog post by Rand Fishkin about how content marketers have become their own worst enemies, published over a year ago.
Interestingly, it was a remark in the comments section by Jon Morrow that really nailed the current state of content marketing and its future: If you win, on the other hand, the gains are almost immeasurable.
Each and every post you publish has to be as good as it possibly can be, and you need to keep this up for years if you hope to build and sustain a sizable audience.
You also have to actively promote your content and give it multiple chances to succeed for example, republishing content on Medium and other sites where it can reach a new audience.
However, there is some good news. The relentless intensification of competition in content marketing has created a unique challenge, and opportunity, for savvy content marketers, which is… Content Marketing Challenge 3: Keeping Quality Consistently High As a content producer, reading is a significant part of my job.
During the course of an average day, I read dozens of blog posts, news stories, and in-depth articles. At least half of them are terrible. Oh, how the mighty have fallen.
I am, however, telling you that even sites with huge audiences and large teams of professional writers and copyeditors frequently publish simply awful articles riddled with mistakes, lazy writing, or incorrect facts. Partly because they have to, and partly because they can.
Content Marketing Challenges 4: Just as you should expect to make a tangible investment in the actual creation of your content, you may also have to pay to ensure it reaches more people and accomplishes its purpose.
How to Overcome It There are dozens of variables that will dictate the best social media advertising strategy for your business, such as:Marketing managers are expected to come forth with better strategies and sharpen skills, to cope up with the challenges.
More often than not, a marketing professional would look over the Internet for a reliable source to check out how to overcome marketing challenges.
4 Ways to Overcome Marketing Challenges Forever. Share Flip Pin Email Here's a List of the Top Internet Marketing Strategies for Your Business. Learn How to Use Web Technology to Strengthen Competitive Advantage.
Learn About Content Marketing - What It Is and How to Use It. Marketing (while a broad category) is everything you do to make your product or service more visible, more desirable, and more profitable.
Your marketing plan needs to clearly define the big picture of your business and provide focus and direction based on the 4 'P's of Marketing: product, price, place/distribution, and promotion.
determine (1) the extent to which challenges reported to be associated with services that actually presented problems for sample firm, and (2) the degree to which sample firms used the suggested marketing strategies to overcome these.
Jan 03, · Digital marketing has become an important area, if not the primary area of focus, for most small-business leaders. But as the digital landscape continues to evolve, so do the challenges.
However, there are numerous challenges that make content marketing difficult in today’s media environment. In today’s post, I’ll be looking at 11 of these content marketing challenges and what they mean to your content strategy, whethere you're creating B2C or B2B content, as well as sharing some tips for overcoming them.