Writing a press release for a product launch checklist

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Writing a press release for a product launch checklist

Press Release Publishing Tips The press release - one of the oldest staples of marketing A press release, also called a news release or media release, is an official statement that an organization sends to members of the media.

It is most commonly in the form of a one-page written document, but may also be a video or audio recording. What is a press release? The press release is one of the oldest staples of marketing.

How to Write a Press Release for a Product | ashio-midori.com

However, in a time where many of us also get our updates from social News Feeds in characters or less, some may question if the press release is still relevant or necessary? They are one of the top ways that organizations get the word out and press get content for their next stories.

They are still considered the primary way to pitch company news and stories to media in the hopes that they will be covered. The purpose of the pitch is ultimately to get media coverage.

Reporters, journalists, editors and other members of the media are your audience. They decide whether or not they will use the content in your release for a published story, so it needs to be something that is newsworthy and culturally relevant.

When do you need a press release? There is no set standard time for when a company should send out a press release. Here are a few of the most common reasons for which they are written and distributed: It has to be well-written and newsworthy.

To craft effective press releases, keep these three tips in mind: Most individuals and companies believe that their stories are worth talking about.

writing a press release for a product launch checklist

However, that is because they are involved directly. To a journalist, it may not even be that interesting, let alone worth being published. In addition, remember to write it in third-person. Be timely and relevant.

If your press release coincides with a current hot topic or trend, it is more likely to be picked up by media sources. This is because, in theory, more people will care about the story. Also, if the data or solution you are discussing addresses a major problem, it can increase relevancy.

The data and information that you provide in your release needs to be your own and provide value. With these tips you can write more effective press releases that people actually want to read, but you still have to put it in the right format. It is the first thing that viewers see and influences whether or not they continue reading.This white paper is part of the Product Launch Toolkit™, which provides you with the training, knowledge and templates to help you run more compelling and effective product launches.

The content of this white paper is at a fairly basic level - the toolkit includes much more in-depth information. The Product Launch Toolkit includes: Templates: 1.

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Superstrength. Write a press release. Journalists receive hundreds of press releases each month so make sure that yours catches their attention and engages them to reach out to you.

Have a look here to learn how. Keep the press release short and to the point, writing an excellent summary of the product launch announcement.

Include quotes from company leaders if appropriate, as well as any hyperlinks, photos, videos, charts and other visuals that might be helpful for understanding the announcement.

Press Release Checklist - ashio-midori.com